In my opinion, the NHL is in big trouble in finding a niche or an audience in the United States. This despite the fact that very few Canadian teams are good anymore, Why is this the case?
1) fans relate to stars not teams, the NBA and NFL create stars and superstars.
2) The NHL whether fair or not is perceived as an old stodgy white male dominated league that is stuck in past similar to baseball. By contrast, the NBA is young modern and hip.
3) Espn ignoring or having nothing to do with the NHL was the death knell starting in 2004-05.
How to fix it?
One new younger leadership at all levels of the sport,
Two shorten the season not going to happen but worth it.
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